Welcome to the Digital Jungle (Don’t Worry, We Brought a Machete)

Setting up your Facebook Business Page shouldn’t feel like decoding a Cold War cipher. And yet, many small business owners find themselves one glitch away from tossing their laptops out the window. If that’s you? Breathe. Help is here.

In this guide, we’ll walk you through each step of the setup process with zero fluff, zero tech-jargon, and a whole lot of attitude. By the end, your business will be findable, followable, and yes—Facebook-official.

1. Don’t Be a Ghost: Why You Need a Business Page

Running your biz from a personal profile? Hate to break it to you, but you’re basically invisible to the algorithm. Facebook Business Pages get analytics, ad capabilities, and street cred. Without one, you're not just flying under the radar—you're not even on the map.

Tip: Set this up before your competitor does. Especially if your biz name is catchy.

"If your business is not on the internet, then your business will be out of business." —Bill Gates

Stat: Facebook has over 3 billion monthly active users. That’s a whole lotta eyeballs you could be missing.

2. Step 1: Create the Damn Page

Let’s not overcomplicate things. Open Facebook. Go to "Pages." Click "Create New Page."

Now plug in:

• Your business name

• A short, snappy description (what you do + why you rock)

• Your business category (e.g., Marketing Agency, Bakery, Dog Groomer)

Tip: Keep your name consistent across platforms. No one wants to guess if "Bob's Auto" is the same as "Robert's Car Spot."

3. Look the Part: Add a Profile & Cover Photo

Your profile picture should be your logo (keep it clean and centered). Your cover photo? That’s your billboard.

Showcase your vibe, your product, your face—whatever screams "this is what we’re about."

Tip: Use Canva or a free design tool to size things just right (170x170 for profile, 820x312 for cover).

Stat: Visual content is 40x more likely to get shared on social media (Buffer).

4. Add a Button That Actually Does Something

See that big shiny "Add a Button" thing under your cover photo? Use it.

Options include:

• Book Now

• Call Now

• Send Message

Pick the one that gets people closest to doing business with you.

Tip: Don’t leave this blank. A Facebook page without a CTA is like a storefront with no door.

5. Fill Out the About Section Like Your Rent Depends on It

No one wants to stalk a business online only to find... crickets. Your About section is your resume, your Tinder bio, your digital handshake.

Include:

• Business hours

• Contact info

• Website

• Services offered

Tip: Add keywords naturally (e.g., "We’re a New Haven bakery serving up custom cakes and smiles since 2015").

Stat: Complete Pages receive 2x more traffic than incomplete ones (Facebook Business).

6. Hit Publish and Don’t Look Back

Done filling it all out? Smash that "Publish" button. Perfection is a myth. Get it out there and tweak it later.

Tip: Post a welcome message or your origin story right away to give new visitors something to chew on.

"Done is better than perfect." —Sheryl Sandberg

7. Post Like You Mean It: Keep the Party Going

Don’t ghost your own page. Share updates, behind-the-scenes, promos, and customer shoutouts. Facebook favors active pages. Your audience does too.

Tip: Batch-create a month’s worth of content in one sitting. Use scheduling tools to post on autopilot.

Stat: Pages that post weekly see 2.5x more engagement (Hootsuite).

Conclusion: You’re Now Official (And That Deserves a Victory Dance)

If you made it this far, congrats—you now have a Facebook Business Page that doesn’t suck. It’s more than a digital placeholder. It’s your 24/7 storefront, your brand ambassador, your gateway to billions.

And if the whole thing still feels like wrangling a squirrel on espresso?

Book a FREE call with Greater Hartford Marketing Agency. We’ll set it up, style it out, and make your business look as legit online as it is in real life.

No stress. No guesswork. And definitely no laptop punching.